Accomplished New Product professional with over a decade of hands-on experience at successfully creating, optimizing and launching consumer packaged goods for a Fortune 35 company and consulting clients. Able to take concept to market. Use this expertise to increase your odds of success.
- Lead your team through a proven, gated process.
- Create and refine “fuzzy front-end” dig sites and ideas.
- Develop a consumer research plan and methods to meet objectives.
- Lead the naming process.
- Develop a graphic design strategy.
- Provide optimization methods and decision-making tools for the “Value Engineering” process.
- Define the commercialization process.