The Paget Group, Inc. | Madison-based Executive Marketing Expertise
The Paget Group, Inc., PO Box 14104, Madison, WI 53708 Phone & Fax 608.246.1846,

Accomplished New Product professional with decades of hands-on experience at successfully creating, optimizing and launching consumer packaged goods for a Fortune 35 company and consulting clients. Able to take concept to market. Use this expertise to increase your odds of success.

  • Lead your team through a proven, gated process.
  • Create and refine “fuzzy front-end” dig sites and ideas.
  • Develop a consumer research plan and methods to meet objectives.
  • Lead the naming process.
  • Develop a graphic design strategy.
  • Provide optimization methods and decision-making tools for the “Value Engineering” process.
  • Define the commercialization process.

New Product and Concept Development Ideas for Businesses

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