Positioning - a sustainable direction in which to market your brand - is an invaluable tool that I can help you unearth.
- Provide a situation overview to determine implications & segment opportunities.
- Create an identifiable "target" for your product or service.
- Lead primary research to unearth relevant insights.
- Develop a brand point of difference considering consumer, company and competitive perspectives.
- Articulate a concise internal positioning statement around which to rally resources.