The Paget Group, Inc. | Madison-based Executive Marketing Expertise
The Paget Group, Inc., PO Box 14104, Madison, WI 53708 Phone & Fax 608.246.1846,
Brand Positioning

Positioning - a sustainable direction in which to market your brand - is an invaluable tool that I can help you unearth.

  • Provide a situation overview to determine implications & segment opportunities.
  • Create an identifiable "target" for your product or service.
  • Lead primary research to unearth relevant insights.
  • Develop a brand point of difference considering consumer, company and competitive perspectives.
  • Articulate a concise internal positioning statement around which to rally resources.

Targeting brand positioning for businesses.

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